Brawley’s Beverage ← Back to the portfolio
Brawley’s Beverage is a Charlotte beer and wine retailer known for two things: a great selection and Mike Brawley. Mike wanted advertising that would get the attention of busy young people—even if it meant being a bit risque—and deliver a message about selection and the store’s easy going, fun environment. And, of course, the brand needed to reflect his own personality since he’s always there to greet customers and chat with them. The tagline, “There’s always more at Brawley’s,” reflects this local business perfectly: more beer selection, more jokes, more good times.