Duke Energy ← Back to the portfolio
Saving money is the name of the game for many businesses, and why shouldn’t it be? Savvy business owners strive to lower costs and make their business more efficient by investing in technology, equipment and talent. Yet, few realize that investing in energy efficiency can be one of the smartest business decisions they make. We partnered with Duke Energy to launch a newproduct that helps large businesses maximize energy efficiency, and in the process, achieve long term cost savings. By pointing out that energy efficiency is often a “hidden asset” we were able to position the aptly named SmartBuilding Advantage® as a worthy investment, and an environmentally sound one, too.