Barron & Homesley ← Back to the portfolio

When long time client Barron & Homesley added a new hand, wrist and upper extremity surgeon, they asked us introduce him via print and online advertising. One thing we didn’t want to do? Your standard, expected, ”now accepting new patients!” physician intro ads. Ugh. Instead we did what we believe in: focus on the patient benefit. We know hand or wrist pain can be devastatingly crippling, and sought to demonstrating it effectively in a clever, unexpected way.

At the same time, we were asked to refresh the practice’s website. Our intention here was to use the site to position Barron & Homesley as a practice that focuses not just on fixing the injury, but on restoring the patient’s lifestyle, getting them back to the things they love. It makes sense: people who golf don’t want their shoulder fixed—they want to drive their ball 300 yards down the center of the fairway.