CaroMont Health ← Back to the portfolio
CaroMont had recently developed new brand standards and a spirit line to underscore their commitment to individual and community health. However, the line, In Love with Life, had yet to be messaged in a way that gave it meaning and emotion. We felt it had a lot of potential and knew that with the right visuals and copy we could give In Love with Life a voice that represented a bigger idea, instead of just a phrase.
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” – David Ogilvy