We used data, analytics and an insights-based brand strategy to help Brixx Wood Fired Pizza expand to 65 stores nationwide. Activation of our multichannel efforts were a cool ad campaign, franchise support materials, and neat website and stuff.
People can be picky about what they eat. They can be even pickier about how you serve up websites. That’s why we took a very deliberate approach to our UX . First and foremost, we tried to give customers seeking functional information what they want, as fast as we can. Directions, store hours & specials, and menus are all up front where people can find them.
After we’ve helped our current customers, next we wanted to give people who are interested, a good look into what makes Brixx “Brixx”: a touch of the atmosphere, a look at some of their ultra fresh ingredients, the dough made daily on-site, and of course, friendly servers pouring great craft beer.
These are all showcased in the movie graphics at the top of each page in the Brixx website. Deeper dives open the door to all the other great offerings of the brand. And of course, the site is responsive, designed to work great on any device and built to serve the complexities of a multi-location, multi-operator franchise business. We hope you like it, we hope it makes you hungry (and thirsty) and we hope you mix it up at Brixx.
Deeper dives open the door to all the other great offerings of the brand. And of course, the site is responsive, designed to work great on any device. We hope you like it, we hope it makes you hungry (and thirsty) and we hope you mix it up at Brixx.
Brixx had long been established as a family-friendly neighborhood restaurant. While an important aspect of their platform, we felt this sold their brand short. There are only two frozen items in the whole place, and one of them is ice cream. Brixx makes dough and mozzarella fresh daily. They accommodate even the pickiest eaters’ requirements and offer vegan, vegetarian and gluten-free options. Primary research had revealed people valued the high quality of food, but also the impressive variety of dishes to choose from. It’s an atmosphere worthy of date-night, let alone family night. Using expressive photography and pointed messaging, we sought to bring out all of the best in Brixx, and all of the ways they allow diners to mix it up.
NoDa Brewing has now sold over 2 million beers so far and have become one of North Carolina’s fastest growing breweries, as well as one of the top growing breweries in the country. We finessed their brand by honoring the existing loyalty and not giving the brand a total overhaul, but rather a respectable dose of maturity and immaturity so it shines on the shelf and in the bar. By tapping into what we know about craft beer culture, and bringing a worthy personality out to go along with a great tasting beer, we have done more than helped a client be successful. We have done a small part to bring good beer to the world, and that’s a beautiful thing.
NoDa Brewing has become one of the fastest growing breweries in the country. And we’re proud to have played a role in that.
Brixx has been building up a cult following, one neighborhood at a time. The result of their brand platform and messaging has led to expansion as far west as Colorado, growing to 36 locations. Insert dough pun here.