Crescent Communities has an incredible product but also a Herculean challenge. In many cases they must sell what's not there: an idea of community, a neighborhood that's yet to be built, or sometimes just a thought about what the larger community needs in order to be a thriving community. They need to keep promoting this idea as it takes shape (and changes), and they need to continue to reach people in a way that ultimately convinces them they are making the best (and usually largest) investment decision of their lives.
We work with an incredibly intelligent client-agency team to develop multiple proprietary strategies and approaches that have yielded marvelous results across quantitative KPIs.
As much as we love creative, we love creative that works the most. At Saturday that's all we try to produce.
We have two goals with every client: find ways to make his or her business successful, and discover ways to make their job easier. In the past few years, we have had the pleasure of helping Crescent Communities do both. Using a forward-thinking approach that leverages data, audience insights and advanced segmentation, emerging technologies, a CRM platform, cascading asset activations and detail driven, big picture plans, we’re helping them find ways to sell communities better and more efficiently.
Masons Bend is a charming, riverside community built along the banks of the Catawba River. The land has a truly inspiring legacy, and the natural offerings of the area make for an extraordinary environment for a community. The neighborhood features miles of nature trails, an amenity center perched on a hill top in the woods, overlooking the river on one side and beautiful new homes on the other. Our fully integrated campaign taps into every media, from outdoor boards to social media to experiential marketing, to showcase the beauty and comfort of this remarkable new neighborhood. The metrics and results have proven to be one of the strongest sales trajectories of any neighborhood for Crescent Communities to date.
Groundbreakings seem like a waste of money to us, at least in their most traditional form. A bunch of suits standing around a silver shovel before they have a couple cocktails and then go on their way. We believed this was an opportunity to drive home what the future community was all about, directly to some of the most influential people in the community. We worked with Crescent for experiential marketing activations that kept people riveted to our message and inspired them to leave the event talking about it. It's the kind of influencer engagement and thoughtful strategy that we bring to life every day.
NoDa Brewing has now sold over 2 million beers so far and have become one of North Carolina’s fastest growing breweries, as well as one of the top growing breweries in the country. We finessed their brand by honoring the existing loyalty and not giving the brand a total overhaul, but rather a respectable dose of maturity and immaturity so it shines on the shelf and in the bar. By tapping into what we know about craft beer culture, and bringing a worthy personality out to go along with a great tasting beer, we have done more than helped a client be successful. We have done a small part to bring good beer to the world, and that’s a beautiful thing.
NoDa Brewing has become one of the fastest growing breweries in the country. And we’re proud to have played a role in that.