South End Craft Beer Cartography

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

here we go

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

{{**Here is a Title**

[here is a link](https://google.com). This is something *that* i would love to see ***Done***. }}

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

{{As well as something like **this**.}}

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The one thing we appreciate more than good craft beer, is good advertising.

So you can imagine our joy when our client Center City Partners/South End gave us the chance to combine the two. The assignment: remind visitors & residents alike of the numerous craft beer destinations here in South End, and encourage folks to visit them all, and specifically to start their Craft Beer Week in highly walk-able South End.

The flagship of our campaign (which also included content marketing, digital ads, and blog posts/articles) was a Craft Beer Map.

Pocket-sized, but packs a punch


While the map was intended to feature specific destinations and be useful for actual navigation, we also wanted to make sure it captured the connectivity, revelry, and free spirit that can be found in our great neighborhood. We also wanted map holders to experience an element of “surprise & delight” in a way that promoted new craft destination discoveries.

So many glasses, so little time.


Mini-tours suggested multiple stops built around themes like Light Rail Adventure, Insta-Tour (of photogenic stops), Fun & Games (where beer and competitions collide), Brewcycle (bike tour), and the Randomizer: a QR code-driven tour-generator for completely random craft beer couplings.

Multiple exBEERiences


Illustration-wise, local-favorite landmarks peppered the map, features like a six-legged centaur rifleman were…uh, unexpected…and scale was measured by Westie-lengths for this dog friendly ‘hood, where over 40% of residents own dogs.

Mmmm, South End sticky buns....


Hopefully you enjoy this map as much as we enjoyed making it. It’s available at several South End businesses (and of course the destinations listed on the map), and we happen to know a few fans have even framed it. (Aw, shucks—thanks.) So come on down, order a pint and grab a map. 

There’s no better place to cheers than South End.

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