The World's First Billboard with Real Spanish Moss

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

here we go

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

{{**Here is a Title**

[here is a link](https://google.com). This is something *that* i would love to see ***Done***. }}

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

{{As well as something like **this**.}}

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I remember as a kid taking our All-American road trips. They started out with such excitement and pomp and circumstance. The maps would be unfolded and spastically re-folded. Lists would be made. Suitcases were stuffed beyond the laws of physics. Sleepless nights of anticipation gave way to a ridiculously early morning departure. 

But for all the heart-pounding dreams we felt, the reality was several hours of being slumped against the car window, looking (half-asleep) out the window at the landscape that slowly changed before our eyes, and of course, scanning the billboards as we made our way across the country.

So many billboards are completely uninspired, and so few actually go beyond simple noise. 

At Saturday, we're committed to making arresting Out of Home (billboards) that entertain, that inform and/or just do something different. Whether they utilize extensions, play off the surrounding environment, or take an unexpected turn with the headline—we want to bring a smile to your face, or get a second-glance for a 14-foot tall message we deemed worthy to post on the side of a road.

Mammoth Oaks of Oakland Park

It's this philosophy we brought to our client Crescent Communities' Oakland Park. Oakland Park is an amazing new-home community in Florida. It’s amazing because it has old Florida charm, even though it's brand new (and built green.) It’s charming because of it's architecture, layout and the fact the West Orange Country Trail runs through the neighborhood and leads to super-quaint downtown Winter Garden. 

But it’s also charming because they did something few communities do, let alone Florida communities—they kept their trees. Super-impressive giant Southern Oaks were preserved and, in some cases, even moved. Spanish Moss hangs from the broad limbs of these towering trees and blows in the Central Florida breeze. 

Oakland Park pocket park with Giant Southern Oaks

The community is a throwback to the past, and an embrace of the future (aka sustainable building). Our challenge was to bring all of that to life, make it clear this is a home community and do it in ten words or less.

OaklandPark-Billboard Comp
Comp of our billboard

Our creative solution: real Spanish moss. As far as I know, we created the first billboard to feature real Spanish moss...IN THE WORLD.

 

Like Seinfeld’s spinning umbrella, our hope was that those same gentle wafts of  Florida breeze would beckon commuters’ eyes into our message and offer a small, unexpected visual oasis on I-4 while bringing one of our community's most differentiating features to life. 

And maybe wake up that sleepy kid in the backseat of the Caprice Classic on the world’s longest road trip.

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